New 3d Motion Identity Project

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Very early looks.

My favorite kind of project, because (1) you get to work with creative cool people who say 'boy, what the f*&k are you doing to my logo?', and (2) because the end product is short enough to give it frame-by-frame attention and craft something of beauty.

Corporate identity = stayed bollocks. How to keep it real...

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There are lots and lots of business cards in the world, I have a few myself. The old-school dinosaurs are still holding on to the myth that a piece of card embodies your brand and is central to business success... Those people I would suggest are either (a) personalityless/scared of being themselves for fear of rejection, (b) working for a company which is shit and staffed entirely by the people described in (a), or (c) a small firm trying to pretend they are big.

Business cards right now to me are a way so that people I've met who want to keep in touch with me can have my details to put into their favoured digital address book system, and then start communicating and building a relationship. The card will rarely be saved anywhere, and certainly never looked at a second time.

I dislike resource wastage, it saddens me when the corporate world do huge print runs of direct mail, brochures and leaflets which are inevitably just going to be binned. I already own all sorts of things which could be the base for business cards (e.g. card), so this time around I had a stamp made and print my contact details by hand onto anything at hand. Every one is unique, and strange, and will work as well as some coated board with bollocks printed on it.

Keepin' it real.

New Ghetto Sneaks

Trainers1
I generally avoid going into places which sell shoes, for fear of triggering a trainer binge. I was found palpitating slightly at the thought of them not having my size in these and saying 'there is no way I am leaving without them'.

Thanks to Haven Marketing for the recent work - sponsoring this addition to my collection. See, this is what I spend the money on!

Nike Isolate.

Bee: Immortalised

Bee
This morning I woke to find a bee had tragically died in my house and was 'sleeping' on the lounge carpet. It looked so peaceful, and though I'd normally hoover up insects, I started thinking about the circle of life and generally blissing out over the miracle of nature.

As a fitting tribute I 'mounted' the lovely bee onto some silk flowers, so insect and plant can be happy together, for always.