People don't expect me to act normally for any extended period of time, and that's okay. Here's a rundown of my entire marketing effort thus far in the existence of Boy... In reverse chronological order.
Recycled 'completely obsolete' blank CDs as marketing postcards. The stamps were free left over from my dad's era when people steamed off unfranked postage to reuse, so to be fair I did have to buy some superglue.
Nick Campbell kindly blogged about this at http://greyscalegorilla.com/blog/2010/08/a-clever-alternative-to-the-dvd-reel/
Now I love vinyl, it is the only playback medium which was ever any good. I would never mutilate a functional piece of music like this, but it was already scratched as I'd pulled it out of the dusty crates of some north west record exchange many years ago. I really wanted to speak to this guy, so I stuck an array of vintage collectable stamps to this 'thing' and sent it on its way. We talked.
Reverse postage didn't work out so well. I took a big see-through 'drugs bag', turned it inside out and wrote the address on the inside of the bag, turned it back inside-in, threw some stamps inside, and wrote the message on the outside. ONE BIG FAIL due to it not meeting the strict criteria for actual post by the Royal Mail.
Cake Plan. This was the start of it all. Everyone likes cake, and I need to
make new friends find new clients. I took 8 inch square cake boxes and modified them to have my sales literature inside. My friend baked up a whole load of mixed muffins which I hand delivered to a
carefully selected small number of prospective clients some people near my house, and ate a whole box myself.
While this did have the wow factor, it was unexpectedly tiring to deliver lots of muffins and I needed a good lie down by the time the whole saga was over.
Peace.
